Workshop

Digital Marketing in Depth (SEO, SEM, SMO)

Workshop

Venue
SDF Building, Module - 335, 2nd Floor
Sector - V, Saltlake City
Kolkata - 700091

"Certificate of Participation"
will be given to each participant

Lunch
will be provided

To know the workshop contents in details, please visit : https://www.isoeh.com/workshop-seo.html
For further enquiry call : Mr. Sandeep Sengupta : +91 9830310550, +91 9007392360
Workshop duration:
1 day x 8 hours

 

Digital Marketing in Depth (SEO, SEM, SMO)

Digital media is changing customers' purchasing decisions, and the way they engage with a brand. Learn the tricks of digital marketing to reach out to your target mass and keep them engaged to your brand.

A certificate will be provided to each participant.

After attending the workshop the participants would be able to learn:

  • How digital marketing can help your business
  • How to create the right digital marketing strategy
  • Step by step digital marketing implementation - tools available, techniques used and best practices
  • What to expect from digital marketing agencies and how to interact with them
  • How to reach out to target mass and keep them engaged
  • How to build a career in digital marketing
  • What is digital marketing?
  • Digital Marketing vs. Traditional Marketing
  • Website planning and creation
  • Good website and Bad website
  • Search Engine Optimization (introduction, tools, techniques)
  • Search Engine Marketing (introduction, tools, techniques)
  • Social media optimization (introduction, tools, techniques)
  • How to make most use of Facebook, Twitter, Google+, LinkedIn, etc
  • Google Analytics
  • Content creation and marketing
  • Mobile Marketing
  • Email marketing
  • Affiliate marketing
  • Online Lead generation for business
  • Creating online marketing strategy
Faculty Profile

Mr. Sandeep Sengupta

[email protected]

17 years of experience working in India, New Zealand & Singapore. Currently he is an entrepreneur & board member to 3 successful ventures. He advises several companies on their digital marketing strategy. He is also a visiting faculty for AIM (Army Institute of Management College) & United World College for Management. He has been called as speaker at FICCI, VIT (Vellore), Nasscom, CII, BCCI, ICAI, ISACA, FICCI, CeBIT, US High Commission (Kolkata), etc.

Mr. Sengupta is committee member at Nasscom (East) & CII ICT-East.



               
                               
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